Julia Papanek

Senior Marketing Manager

At Capital Pacific, we pride ourselves on being different. Although we are a small company with only 18 agents, we offer our clients a highly personalized, authentic experience that is like none other in the industry. Our company culture reflects the same genuine approach we take to fostering our client relationships and is one of my favorite aspects of working here. Collaborating with a group of such talented and passionate people makes me excited to come to work. The enthusiasm each person has for our brand inspires me to push myself creatively every day to build a strong identity we can all be proud of.

What did you do before you got into real estate, and how does that influence your approach?

During high school I developed an interest in psychology, which later became my major in college at Santa Clara University. After graduation, I attended graduate school in pursuit of my Marriage and Family Therapy master’s degree. During an internship my first semester, I quickly learned that practicing as a mental health professional is very different than studying psychology. Although I realized that path wasn’t quite right for me, I still love to learn about and apply psychological principles and theories to the world of real estate in my current role as Senior Marketing Manager. When making decisions regarding our brand at Capital Pacific, I always keep in mind the underlying thoughts and feelings we are trying to evoke in our current and prospective clients and that is where my background in psychology comes into play. Whether it’s the color scheme on our website, content we’ve written for a news article, or image we’re including on a trade show banner, everything we do conveys a message about who we are as a company and how we do business. My education and experience allows me to look at each element through an analytical lens to make choices that will effectively communicate our core values and allow them to resonate on a deeper level.

What’s the most important lesson you’ve learned?

The most important lesson I’ve learned at Capital Pacific is to always put people first. Whether it’s a client, coworker, vendor, or new acquaintance, relationships are at the core of success in our business. At the end of the day, people might not remember the outcome of every situation or each decision that was made, but they will remember how you made them feel. If you’re able to navigate this industry while making people feel heard, valued, and respected, the trust you gain and your outward integrity will ultimately build a foundation that will be invaluable throughout your career and serve you in the face of any obstacle.

What do you do to recharge your batteries outside of the office?

Outside of the office, I love to cook and develop my skills in photography. When I became the only vegetarian in my family at the age of 8, I began experimenting in the kitchen to create meat-free meals for myself. Since then, cooking has always been one of my greatest passions. In my free time, you can often find me playing around with ingredients in my kitchen and taking photos for my personal blog (sprinklesandsaturdays.com), where I share my plant-based recipes and healthy lifestyle content.