Elizabeth Gibson

Marketing Associate
415.274.7395

Originally from Boise, Idaho I moved to the Bay Area in 2012 in search of a career in marketing.

After spending 4 years marketing for a global food company, I knew it was time to find an industry that was more in line with my interests and career goals. I didn’t set out with real estate in mind, but once I stepped into my role at Capital Pacific, it just made so much sense.

I have been fortunate in finding a supportive and stimulating environment within the marketing team at Capital Pacific. The atmosphere in the company is very collaborative, yet we each play to our individual strengths, making for a strong whole. Our team is passionate about providing the best marketing support for each and every property listing, which inspires me to work harder and go the extra step wherever possible.

What lead you to a career in real estate?  

Real estate runs in my family. I am the fifth generation to find a career in the industry, so it felt like a natural fit when the opportunity to work for Capital Pacific came along. While I never imagined working for a brokerage, I have always loved architecture and design. As a child, I loved going to open houses, collecting flyers and touring buildings. Working at Capital Pacific allows me to tap into that lifelong interest while learning the ins and outs of the industry and growing as a marketer.

How did your early life shape your outlook? 

I was raised to believe that I can do anything I set my mind to, which is a mindset I bring into both my personal and professional life. Growing up with two older brothers, I needed to work hard to keep up with them. I found it both challenging and rewarding to measure myself against my brothers, to learn from their mistakes, and find inspiration in their successes. I learned that great things can be achieved with little more than the support of loved ones and sheer determination- lessons that I take to heart today.

What do you do to recharge your batteries outside of the office? 

I spend a great deal of my free time watching HGTV and planning my next DIY project. This includes everything from caulking my kitchen sink to refinishing wood floors. Working with my hands and exercising my creative side helps me find a balance, so I don’t spend all my time staring at a screen. I find it extremely satisfying to be able to look at a finished project and be able to say “I did that.”