Capital Pacific | Marketing and Selling Tools

SELLING TOOLS

Speed of Light; or a delivery van?
Capital Pacific has implemented proprietary tools which allow us to increase velocity and meet our absolute commitment to efficiency and results.

Deep, Retail-Specific Database
With over 15 years in the investment brokerage world, Capital Pacific has amassed the most retail-specific ownership database in the industry. We have the ability to connect not only with owners of retail projects in local markets, but also with the top national players. Our San Francisco team has relationships with owners in the California market, and has excelled at exporting California investment capital into different markets across the United States. Our Portland office has cataloged every retail property in Washington, Oregon, along with all 1031 transactions. Both offices cooperate to ensure Capital Pacific is tuned into the nuances of their respective markets and the trends that shape the industry on a national level.

High Power Marketing
You only get one chance to make a first impression. That’s why each property we list benefits from a unique and customized marketing strategy. It starts with our sales package. Once we’ve identified the most compelling sales points, we create an exceptional marketing memorandum and flyer. We go to great lengths to make sure the information is accurate and complete, without any wasted verbiage or extraneous noise. We then push the deal to our segmented database of qualified buyers, and to other brokers who have developed trust in our inventory and business values. We supplement our database with strategic use of proven national electronic marketing channels. Over the years we have tracked response rates by publication and property type, so we know exactly which channel to target based on your property’s specific requirements. And we don’t stop until we get the job done.

Escrowire
We don’t like to wait. That’s why we developed Escrowire, a virtual “deal room” that provides 24/7 access to all due diligence material via our secure webserver. Escrowire makes it possible for clients to download "on demand" offering memorandums, basic property info, and due diligence during escrow. The system also includes standard online chat board technology for threaded discussion with all interested parties. The technology is intuitive, and puts all materials at our clients’ fingertips within a few clicks. (We know you don’t like to wait either.)

Cooperative Culture
Capital Pacific’s business model is based on cooperation. Our brokers work as a team on each deal. Why? We know that by working together, we can efficiently close more deals, satisfy more clients, and do more business. We also work with outside brokers; and in doing so, generate full-market exposure for properties, increase bidding among investors, and ultimately maximize proceeds for our clients’ pockets. For the past 15 years this philosophy has lead to strong client relationships and repeat business.